Who’s Making Money in Big 12 Football?

After writing about the football finances of the SEC, Big Ten, ACC, and Pac-10, it’s the Big 12’s turn.  The numbers are drawn from schools’ reports to the U.S. Department of Education on the state of their athletic departments’ finances for July 1, 2009 to June 30, 2010. See the note at the end for more details on the data.

Texas, of course, is in a league of its own when it comes to football revenue. In fact, they lead the nation. They’re a whopping $21 million ahead of the highest revenue-generating school we’ve covered thus far, Alabama:

	Football Revenue
University of Texas	$93,942,815.00
University of Oklahoma	$58,295,888.00
University of Nebraska	$49,928,228.00
Texas A&M	$41,915,428.00
Oklahoma State	$32,787,498.00
University of Colorado	$26,233,929.00
Texas Tech	$26,201,009.00
University of Missouri	$25,378,066.00
Iowa State	$19,974,924.00
University of Kansas	$17,885,176.00
Kansas State	$17,570,624.00
Baylor University	$14,355,322.00

For those keeping score between conferences, here’s where the Big 12 falls: